Global E-commerce and Online Marketing

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Global E-commerce and Online Marketing

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dc.contributor.author Nikhilesh Dholakia
dc.contributor.author Norbert Mundorf
dc.contributor.author Ruby Roy Dholakia
dc.contributor.author Wolfgang Fritz
dc.date.accessioned 2023-01-10T06:56:57Z
dc.date.available 2023-01-10T06:56:57Z
dc.date.copyright
dc.date.issued 2022-10-17
dc.identifier.isbn 9781567204070
dc.identifier.isbn 1567204074
dc.identifier.issn
dc.identifier.uri http://books.google.co.id/books?id=bA34ZtdGb-4C&dq=intitle:E-Commerce+and+E-Banking&hl=&source=gbs_api
dc.identifier.uri https://repository.bungabangsacirebon.ac.id/repo/handle/123456789/1958
dc.description.abstract Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.
dc.format Text
dc.language en
dc.publisher Greenwood Publishing Group
dc.subject Business
dc.subject Economics
dc.title Global E-commerce and Online Marketing
dc.type Textbook


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