Global E-commerce and Online Marketing

Abstract

Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.