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Judul: | E-commerce Management |
Penulis: | Sandeep Krishnamurthy |
Abstrak: | E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures. |
URI: |
http://books.google.co.id/books?id=BVVEAAAAYAAJ&dq=intitle:e+commerce&hl=&source=gbs_api
https://repository.bungabangsacirebon.ac.id/repo/handle/123456789/1862 |
Tanggal: | 2022-10-17 |
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