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dc.contributor.author | A. Perna | |
dc.contributor.author | E. Baraldi | |
dc.date.accessioned | 2023-01-10T06:37:08Z | |
dc.date.available | 2023-01-10T06:37:08Z | |
dc.date.copyright | ||
dc.date.issued | 2022-11-14 | |
dc.identifier.isbn | 1137335661 | |
dc.identifier.isbn | 9781137335661 | |
dc.identifier.issn | ||
dc.identifier.uri | https://play.google.com/store/books/details?id=PnaEAwAAQBAJ&source=gbs_api | |
dc.identifier.uri | https://repository.bungabangsacirebon.ac.id/repo/handle/123456789/1251 | |
dc.description.abstract | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. | |
dc.format | Text | |
dc.language | en | |
dc.publisher | Springer | |
dc.subject | Business | |
dc.subject | Economics | |
dc.title | CRM Systems in Industrial Companies | |
dc.type | Textbook |
File | Ukuran | Format | Lihat |
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