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Judul: | CRM Systems in Industrial Companies |
Penulis: | A. Perna; E. Baraldi |
Abstrak: | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. |
URI: |
https://play.google.com/store/books/details?id=PnaEAwAAQBAJ&source=gbs_api
https://repository.bungabangsacirebon.ac.id/repo/handle/123456789/1251 |
Tanggal: | 2022-11-14 |
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