An Empirical Study. Emerging Trends in E-Commerce

Abstract

Just as today's economy is a mixture of old and new, similarly, marketing pattern is a hybrid of the traditional and the modern. The traditional marketing competencies have established their deep roots since the time immemorial, however, new technological competencies have also been absorbed in the market to add potential for growth. As 'trust' forms a background for the growth of e-Commerce, therefore, a field study has been conducted in order to explore the patterns of trust and security for consumers in 'e'-marketing.