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dc.contributor.author | Mostafa Esmaeili Shayan | |
dc.contributor.author | Sahar Esmaeili Shayan | |
dc.date.accessioned | 2023-01-10T06:37:12Z | |
dc.date.available | 2023-01-10T06:37:12Z | |
dc.date.copyright | ||
dc.date.issued | 2022-11-14 | |
dc.identifier.isbn | 3346276643 | |
dc.identifier.isbn | 9783346276643 | |
dc.identifier.issn | ||
dc.identifier.uri | http://books.google.co.id/books?id=wRkFEAAAQBAJ&dq=intitle:CRM&hl=&source=gbs_api | |
dc.identifier.uri | https://repository.bungabangsacirebon.ac.id/repo/handle/123456789/1255 | |
dc.description.abstract | Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A++, , course: Customer Relationship Performance in Social CRM, language: English, abstract: Customer relationship performance results from the successful implementation of CRM, which leads to effective and efficient marketing activities, gaining a competitive advantage, customer loyalty, and ultimately company performance. This study examined customer relationship orientation and CRM capabilities and value creation methods in social networks on customer relationship performance. We used a structured questionnaire to measure the research variables, and the statistical population was the Saipa company's managers in 2020. A structural equation modeling based on linear regression calculation between different variables is used to investigate the relationship between the hypotheses. The study results indicate a significant effect of customer relationship orientation, value creation methods, use of social media, and social information processing on customer relationship performance. Also, customer relationship performance has a significant effect on company performance, while CRM and customer relationship orientation's social capabilities do not. | |
dc.format | Text | |
dc.language | en | |
dc.publisher | GRIN Verlag | |
dc.subject | Business | |
dc.subject | Economics | |
dc.title | Factors Impacting Customer Relationship Performance in Social CRM | |
dc.type | Textbook |
File | Ukuran | Format | Lihat |
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